Creative Brief
Background: Aura is a luxury perfume brand established to provide ethereal fragrances. They specialize in celestial-themed perfumes that cater to all. the brand is committed to providing high-quality fragrances to a majority of women.
Target Audience: women with disposable income, 25-50 years old, middle to upper class, enjoy the finer things, take an extra step in their self-care routine, enjoy using cosmetics and other beauty supplies
Brand Voice: whimsical, sophisticated, feminine, luxurious
